Product page
Rewards and fees
Travel and lifestyle benefits
DSI PaymentsBack to home Agentic tools
Card Value Proposition
Analyst.
Agents monitor credit card benefits, track market changes and propose actions for product and usage managers.
Card Value Proposition is the combination of rewards, benefits, fees and conditions a card offers customers.
Try it live
- 100+
- competitor cards
- 30+
- benefit categories
- 2 markets
- Hong Kong & Singapore
The tracking problem / 02
Monitoring credit card benefits is complicated – even for professionals.
Today, card teams manually check these sources and enter the details into spreadsheets – records that are often already out of date when needed.
≡Terms & conditions
Spending rules and caps
Eligibility and exclusions
✦Promotion page
Welcome offers
Qualifying dates and conditions
Reconcile the sources
One spreadsheet record
Earn ratesSpend capsAnnual feeExclusionsTravel benefitsOffers
When you have
Many categoriesfor each card
×Hundreds of cardsacross the market
×Weekly or daily changesto keep up with
Teams cannot analyze the market without this information. Manual tracking cannot keep pace.
What AI alone cannot know
AI tools can find a current answer.
Professionals need to know what changed.
- Today’s page does not show what changedAI can retrieve current benefits. To identify changes, it also needs the previous terms.
- Professionals need exact terms and conditionsDoes it apply to supplementary cardholders? Is spend required? What are the exclusions?
- Aggregator sites are great for consumers, not professionalsThey provide a useful overview, but not the full conditions, structured context or record of changes.
- AI tools need a map of the marketNear-identical card names and overlapping documents need an ontology and structured records for context.
✦CVP Analyst
advantageUp-to-date market intelligence, agentic context on what is and what changed, and a 30-category schema built for professional comparison.
advantageUp-to-date market intelligence, agentic context on what is and what changed, and a 30-category schema built for professional comparison.
Market change intelligence
Know what changed –
and the terms behind it.
CVP Analyst links each market signal to the precise prior and revised terms behind it.
Singapore · UOB Visa Infinite · lounge access change
BeforeUnlimited lounge visitsCardmember and one guest
After12 complimentary passesPer 12-month membership period
High-fidelity change intelligence shows card professionals where the market is moving.
The analyst / 05
Intelligence, not just tracking.
Continuously updated card propositions, a curated history of market changes, and local market statistics give your analysts the context to assess your cards – and inform what to do next.
Imagine an analyst with a full view of the market – telling you which changes warrant a response, and why.
*Public data from local regulators, including HKMA and MAS, is incorporated into the Analyst’s knowledge base.
Compare and design
Compare the market.
Design your next proposition.
Go wide. Go deep.
Discover ideas across the whole market – or deep dive into your top competitors across 30+ benefit categories.
Assess competitiveness.
Use AI to compare propositions and examine strengths, gaps and trade-offs.
Explore your next CVP.
Bring those insights into Analysis Mode to inform your next card proposition.
DSI PaymentsCard Value Proposition Analyst / 07
The credit card market in view.
Your next move in focus.
Stay current.
Keep card propositions and offers in view as the market moves.
Know what changed.
See the history, precise terms and sources behind each change.
Go wide. Go deep.
Discover ideas across the market – or dive into your top competitors.
Shape your next CVP.
Turn market intelligence into informed proposition decisions.
Helping banks & payments networks better understand their customers and design better products.
cvp.dsipay.comWorks with leading models from
OpenAI, DeepSeek, xAI and more.